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Have You Already Set Up Your E-commerce Funnel Tracking in Google Analytics 4?

Do you own a WooCommerce store?

Get the Preconfigured Google Tag Manager Template and set up complete e-commerce funnel tracking in minutes.

Hi, I’m Gasper,

an e-commerce analytics expert with a growth marketing and funnel optimization background, and over 6 years of experience equipping multiple online stores with the right data for better insights, funnel optimization, and increased sales.

When it comes to e-commerce funnel tracking, whether your store generates a 4-figure or 8-figure profit, the fundamentals remain the same.

That’s why I’ve created a plug-and-play solution – a template you can import into Google Tag Manager, where everything is pre-configured for you.

All the important events are set up and equipped with the necessary properties, providing you with a comprehensive overview of your online store’s performance.

How does it Work?

Create GTM Account
(1 min)

With a few clicks you can create a Google Tag Manager Account.

Download WP Plugin
(1 min)

Download, activate, and configure GTM4WP plugin, and insert your GTM ID.

Import Template
(1 min)

Download my preconfigured template and import it into GTM.

Replace Trackind IDs
(1 min)

Replace Google Analytics 4 measurement ID and Facebook pixel ID.


@adamgoe · June 8, 2023

Setting up e-commerce tracking in Google Analytics 4 was a daunting task for me, but Gasper’s template simplified everything. I highly recommend it to anyone looking for an easy and efficient solution.

Adam Görst
Head of Performance Marketing

Why do I need to track the entire checkout process?

In the competitive world of e-commerce, success goes beyond having a great product or a visually appealing website.

It’s about understanding your customers’ journey and making data-driven decisions. This is where measuring every step of the checkout process becomes crucial.

By meticulously tracking each stage, from when a customer views a product and adds it to their cart to the final purchase, you gain valuable insights into their behavior and pain points.

Are there friction points causing cart abandonment?
Is the checkout process optimized for seamless transactions?

With detailed metrics at your fingertips, you can identify bottlenecks, optimize your sales funnel, and boost conversion rates.

Don’t leave your revenue to chance. Measure every step of the checkout process and unlock the potential for higher sales and customer satisfaction.

Customize Your Funnel Tracking

By tracking fundamental e-commerce events, you’ll be able to set up multiple customized e-commerce reports in Google Analytics 4.

But my plugins already do all of that...

True! There are plugins, that can send ecommerce events to Google Analytics 4, or Facebook.

But If you really want to efficiently track your online sales, when your tracking need goes beyond basic funnel tracking, Google Tag Manager is the way to go.

Here’s why:

So, long story short…

If you want to implement all tracking codes, like a true analytics ninja, then this is definitely the right way!


@lavitalaura · June 2, 2023

This template is a game-changer! With the help of Gasper’s easy instructions, we had complete e-commerce funnel tracking set up within minutes. It made the entire process seamless and hassle-free. Now, we have all the data at our fingertips and can make informed decisions.

Laura Vitalli
Online store owner

Spend less time on technicalities and more time on growing your business.

I understand that trying to comprehend everything and set it up correctly on your own can be time-consuming.

It can take hours, sometimes even days.

What if you could spend all that time on growing your business instead?

No more manual configuration or dealing with complicated code changes—I’ve done all the hard work for you.

"Okay, but will I be able to set this all up?"

Of course! It’s super simple! All you need to do is:

  1. Buy the Preconfigured Google Tag Manager Template for the easiest ecommerce events tracking implementation. →
  2. Follow my step-by-step implementation instructions.
  3. Set up funnel report in Google Analytics 4 (BONUS: included in the instructions)
  4. Start analyzing your e-commerce checkout funnel and grow your business

Get your Pre-Configured Google Tag Manager Template NOW

Google Tag Manager Template

"The easiest way to set up your e-commerce events tracking"

50% OFF for the first 100 buyers

Get the pre-configured Google Tag Manager template with included:

Last updated: June 8, 2023
License: Lifetime. Use on unlimited number of your own websites
You wil get the template file and instruction immediately after payment.

Do you want to use the template for your clients?

Buy the agency license for just $279

100% 14-Day Money Back Guarantee

If after 14 days from your purchase, you’re not satisfied with the Pre-Configured Google Tag Manager Template and don’t find it valuable, I will fully refund your payment, no questions asked!

Still have some questions?

Sure! I completely understand.

I too don’t buy anything without consideration and making sure the product is really for me.

In this case, here are some common questions and answers that will help you with your decision.

Does your template only work on WooCommerce

A: Right now I can only guarantee it will work on WooCommerce because I’m sure the way I set it up uses the suitable structured data layer (structure for Google Analytics 4). If you’re sure your online store has the data layer required for Google Analytics 4, it will work too, even If it’s not on WooCommerce.

Will you make a template for other e-commerce platforms?

A: Yes! Right now I’m working on Shopify and Magento. But with enough interest, I’ll look into other options as well. If you purchase the template now, and let me know via email (gasper@measureyourweb.com), that you have purchased it for either Shopify or Magento, I’ll make sure you’ll be one of the first to get the modified version of the template. Planned release June 25.

I have plugins installed for e-commerce events. What should I do?

A: I Recommend deleting all other plugins except the Google Tag Manager plugin. The reason for this is to avoid duplicate events firing. There’s no need for any PRO plugin. Google Tag Manager is FREE and all tracking codes are under your own control.

What if I'm using Facebook for WooCommerce plugin to synchronize products with Facebook catalog.

A: You have two options, and I recommend the first one:

  1. Delete the plugin. In my step-by-step instructions, I also show you 2 different ways to synchronize products to the Facebook catalog (recommended by FB for dynamic catalog ads). 
  2. Delete the FB tags inside Google Tag Manager after you import the template.

I want to use the template on my client's website

If you’re an agency or a freelancer working with other clients, you can purchase an agency license for 297 €, and use this template on as many client’s websites as you want. Buy here.

I want to resell this template. Can I do that?

No. You are not permitted to use this template and resell it as your own. However, you can join my affiliate program, and get a whopping 45% commission on every sale. Apply here.

Do you still have questions unanswered?

No problem. Just email me at gasper@measureyourweb.com and I’ll do my best to respond within 24h.


Migrate your e-commerce analytics to GA4 today.